Before becoming the creative soul of Loison Pasticceri, Sonia, the creative soul of Sonia Design, worked for several years in the furniture industry, where she developed and refined her taste for beautiful and non-trivial things, in which the aesthetic component is an essential requirement. Sonia Design is a brand that materializes through the twenty years of experience as Art Director at Loison Pasticceri in the design and creation of packaging, setups, and accessories.
“Always balancing form and essence, Sonia Design is an expression of my feeling and my self that I allow the world to see.”
Nothing is accidental in what she creates: it is the result of research and careful planning, with attention and care given to the smallest detail for a final outcome where beauty emerges both as a whole and in every detail.
“Each creation is an expression of my sensitivity, allowing me to experience life deeply and see with different eyes.”
Through her work, she makes others share in what she captures daily around her, in her memories and in her dreams. What she has created is only a small part of what she has inside, lived and dreamed… and like all sensitive people, she creates with the heart and then forgets.
I fix my gaze into the void and I am already flown into my world where colors, sounds, and scents intertwine harmoniously, giving life to something new, an expression of beauty and serenity.
What I have created is only a small part of the things I have seen, that I hold inside, that I have lived and dreamed.
Customization elevates a product or setup, enhancing its perceived value. This is a pure added value that creates a new segment in the market, generating a new and distinct flow of demand focused not on price, but on uniqueness, refinement, and exclusivity.
