Sonia Design

Sonia Design

Before becoming the creative soul of Loison Pasticceri, I worked for several years in the furniture industry, where I developed and refined a taste for beautiful and non-trivial things, where aesthetics is an essential requirement. Sonia Design is a brand that materializes through the twenty years of experience as Art Director at Loison Pasticceri in the design and creation of packaging, setups, and accessories.

The Philosophy

Always in balance between form and essence, Sonia Design deeply reflects my character and professionalism.

Nothing is accidental in what I create: it is the result of research and careful planning, with attention and care given to the smallest detail for a final outcome where beauty emerges both as a whole and in every detail.

The Creative Process

Each creation is an expression of my sensitivity, allowing me to experience life deeply and see with different eyes. Through my work, I share with others what I perceive daily around me, in my memories, and in my dreams. What I have created is only a small part of the things I hold inside, what I have lived and dreamed… and like all sensitive people, I create with my heart and then let go.

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I fix my gaze into the void and I am already flown into my world where colors, sounds, and scents intertwine harmoniously, giving life to something new, an expression of beauty and serenity.

What I have created is only a small part of the things I have seen, that I hold inside, that I have lived and dreamed.

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Why Choose Sonia Design

Customization elevates a product or setup, enhancing its perceived value. This is a pure added value that creates a new segment in the market, generating a new and distinct flow of demand focused not on price, but on uniqueness, refinement, and exclusivity.

Why Choose Sonia Design