Package

This packaging solution involves wrapping a product provided by the client using customized paper and ribbon.
The design of the wrapping paper can be tailored to highlight the company’s brand identity, featuring its logo, visual elements, or traditional imagery, making it immediately recognizable to the end consumer. The careful and refined selection of the ribbon completes the packaging concept both in terms of material quality and color choice which should harmonize delicately with the paper and enhance the overall presentation.

If a fully customized packaging solution is considered too costly by the client, an alternative approach is co-branding.
In this case, the client’s logo can be featured on a personalized ribbon, while the wrapping paper used would be that of the product manufacturer (in this example, a panettone). The paper would therefore display the producer’s branding or imagery, while still incorporating the client’s identity through the ribbon.

In this project, a custom-made texture was developed, featuring the brand and original graphic elements printed on a roll and cut to match the specific dimensions of the product. The result was a distinctive wrapping, designed to express the brand’s identity in an elegant and recognizable way.

The ribbon, carefully selected, was matched with precision to create a perfect visual balance with the wrapping paper, completing the package with coherence and style.

This solution is now available to new clients who wish to stand out through packaging that is refined in every detail designed to make a lasting impression from the very first glance.