Package

For the 2025 Christmas campaign, Sonia Design interpreted the essence of the GROM brand through unique packaging: a wrapper designed to adorn the famous Loison panettone with elegance, balance and full visual consistency with the brand’s identity.

Starting from GROM’s chromatic and sensory values, a paper was designed to naturally cover the dessert, transforming it into an iconic and recognisable object. The project comes in two variants: one with a blue background, the brand’s distinctive colour, and one with a white background, enriched with blue lettering and ribbon, to ensure versatility and visual continuity.

The pack is completed by a double satin ribbon, carefully selected to crown the project: an element that goes beyond its function as a closure, becoming an aesthetic sign and emotional signature, capable of amplifying the perception of value and prestige of the gift.

In this collaboration, the packaging is not limited to containing the product, but interprets the brand identity: a design gesture that communicates quality, reinforces recognisability and transforms an iconic product into a visual, tactile and celebratory experience.

Designed by Sonia Design, where every wrapper is history, identity and emotion.

This packaging solution involves wrapping a product provided by the client using customized paper and ribbon.
The design of the wrapping paper can be tailored to highlight the company’s brand identity, featuring its logo, visual elements, or traditional imagery, making it immediately recognizable to the end consumer. The careful and refined selection of the ribbon completes the packaging concept both in terms of material quality and color choice which should harmonize delicately with the paper and enhance the overall presentation.

If a fully customized packaging solution is considered too costly by the client, an alternative approach is co-branding.
In this case, the client’s logo can be featured on a personalized ribbon, while the wrapping paper used would be that of the product manufacturer (in this example, a panettone). The paper would therefore display the producer’s branding or imagery, while still incorporating the client’s identity through the ribbon.

In this project, a custom-made texture was developed, featuring the brand and original graphic elements printed on a roll and cut to match the specific dimensions of the product. The result was a distinctive wrapping, designed to express the brand’s identity in an elegant and recognizable way.

The ribbon, carefully selected, was matched with precision to create a perfect visual balance with the wrapping paper, completing the package with coherence and style.

This solution is now available to new clients who wish to stand out through packaging that is refined in every detail designed to make a lasting impression from the very first glance.