IRIS Importing and Distributing

IRIS Importing and Distributing, a Qubec-based family business renowned for the direct import of high-quality food products, commissioned Sonia Design to create a new logo for the Vecchio Molino brand, with the intention of enhancing the history and craftsmanship of its production process. The goal was to highlight the respect for wheat, the main raw material, through a contemporary and essential design. The logo created by Sonia Design features thin lines that evoke the mill and the ear of wheat, the distinctive symbols of the company. In addition, the packaging developed together with the new logo stands out for its simplicity, clarity and versatility, adapting easily to the company’s different product lines.