Packaging

Brand Identity

In a world where image is everything, brand identity is not just a requirement, but a true art. Sonia Design, is passionately and masterfully dedicated to creating brand identities with a visual, emotional and memorable narrative.
A brand identity is its beating heart, the essence that communicates who the company is and what it stands for. Every element, from logos to packaging, from fittings to accessories, must reflect this essence with elegance and consistency. Our mission is to transform the customer’s vision into a tangible, engaging and unmistakable reality.

Brand Identity
IRIS Importing and DistributingIRIS Importing and DistributingIRIS Importing and Distributing

IRIS Importing and Distributing

IRIS Importing and Distributing, a Qubec-based family business renowned for the direct import of high-quality food products, commissioned Sonia Design to create a new logo for the Vecchio Molino brand, with the intention of enhancing the history and craftsmanship of its production process. The goal was to highlight the respect for wheat, the main raw material, through a contemporary and essential design. The logo created by Sonia Design features thin lines that evoke the mill and the ear of wheat, the distinctive symbols of the company. In addition, the packaging developed together with the new logo stands out for its simplicity, clarity and versatility, adapting easily to the company’s different product lines.

OselladoreOselladoreOselladoreOselladoreOselladoreOselladore

Oselladore

Oselladore, a historic roasting company of excellence and refinement, located in the province of Vicenza, relied on Sonia Design for the complete restyling of its brand identity.
The restyling of the previous logos is based on the noble intent to unify all the distinctive elements of the Oselladore brand in order to consolidate its identity and enhance its market presence.
The new logo, was created using a typeface with graces, to evoke a sense of elegance and enriched by a distinctive and evocative graphic sign of the coffee bean, designed to give the brand greater recognizability and immediacy, the addition of the Italian flag inserted in the logo encapsulates the Italian essence of the art of coffee.