Box

For the 60th anniversary of AIRC (Italian Association for Cancer Research), Sonia Design created a custom-made box for Loison panettone with a recipe by JRE (Jeunes Restaurateurs d’Europe). The graphics were designed based on the AIRC shop’s Christmas catalogue, in line with the brand’s guidelines and directives, to ensure visual consistency and harmony with the association’s identity.

The AIRC, JRE and Loison logos were placed prominently on the front, emphasising the collaboration and enhancing both organisations. The fabric handle, coordinated with the colours and style of the box, completes the packaging with elegance and functionality.

The “Box” is a customised packaging solution, tailor-made to perfectly fit the product it will contain. It is a sturdy and versatile cardboard box, designed to combine functionality and aesthetics.

The external graphics are fully customisable, leaving plenty of room for creativity: each box is designed based on the customer’s specifications to ensure a unique result that is perfectly in line with the brand identity. In the case of Caffè Vero, particular attention was paid to the consistency between the image and the ribbon, designed to create a harmonious and immediately recognisable whole.

The design is completed by a fabric handle, coordinated with the style of the box and the brand identity, and the possibility of integrating co-branding, ideal for collaborations or promotional initiatives.