Gift package

For this project, customised packaging was designed for a confectionery product, with attention to every detail. The internal structure, made of corrugated cardboard with a top opening, guarantees protection and practicality. The company logo is prominently printed to reinforce the brand identity and enhance the promotional message. The whole package is wrapped in decorative paper with a refined design, which conveys Christmas greetings in an elegant and direct way. The ribbon, chosen to match the brand’s colours, completes the packaging with a subtle and distinctive touch.

This packaging solution has been designed with a dedicated internal structure, designed to ensure maximum product protection. The outer wrapping, made of customised paper, communicates the client’s visual identity in an essential and precise manner. The branded tape, chosen to match the brand colours, completes the packaging, giving the final result a balanced, understated and elegant look.

The packaging design features an internal corrugated cardboard structure, designed to protect the product with strength and efficiency. The outer wrapping features bright, colourful graphics designed to clearly and immediately communicate the ingredients inside. The ribbon, chosen to match the visual style of the packaging, and the customised label enhance the co-branding, offering a coordinated, fresh and striking image.

For Loison Pasticceri’s Genesi Collection, Sonia Design developed the “Gift Package” packaging concept, a project that combines elegance, tradition, and attention to detail. The visual identity of the packaging draws inspiration from the artistic heritage of the Veneto region, particularly Palladio’s Doric colonnades, reinterpreted as a refined texture that wraps around the product. Gold details and precious ribbons further enhance the packaging, maintaining an essential and timeless style. Completing the experience is an exclusive gold-colored “L” charm, representing the initial of Loison, designed as a small reusable gift.

To distinguish the different product varieties within the collection, a dedicated color-coding system was developed, allowing each flavor to be immediately identified. In addition, a specially designed hanging tag serves as an ingredient cartouche, enhancing the presentation of product information while contributing to the overall elegance of the packaging.

The project required careful study of the product’s shape and proportions, resulting in a versatile packaging solution available in two different formats to accommodate both panettone and pandoro. A design that combines functionality, product enhancement, and a strong connection to the culture and heritage of the Veneto region.